Justin Muir
I build and scale
businesses end-to-end
I bridge the gap between high-level GTM marketing strategies
and technical execution. By aligning operations, automation, and growth
marketing, I’ve led teams ranging from 70+ developers for a 7-figure SaaS
exit to 40+ staff and 10+ trucks with projects averaging $50k to over $250k.
I build the systems that turn complex challenges into predictable revenue,
focusing on making companies more profitable and easier to scale.
Not Your Typical Candidate
Anyone can make claims on a 2-page PDF
I built this site to show you the proof
Freezed Up Treats
Founder & Operator | DTC Nationwide | March - Sept 2025
After a successful exit in late 2024, I identified an opportunity
to build a high-margin DTC freeze-dried candy brand. built
a national operation from concept to launch in 60 days.
Business Operations:
Built and documented end-to-end SOPs for every stage of production, from candy-type cook times. Streamlined fulfillment, reduced waste, and positioned the business for scalable growth.
Navigated 9 TikTok Shop rejections before approval in March; required a total overhaul of relabeling and repackaging to meet strict FDA and platform compliance standards.
Negotiated reseller pricing directly with Mars, Inc. (parent company of Skittles, Starburst, and more), lowering product cost from $14 down to $7–$9 per box.
Marketing & Growth:
Drove $55K+ in revenue across 6,700+ bags in under 5 months through short-form video content on TikTok and organic social, with only $137 spent on a Ice Cream ad Facebook/Instagram campaign.
(See the full marketing strategy below.)
Built and launched full eCommerce store from scratch; owned email, SEO, and funnel strategy across new and repeat buyers.
Designed branded packaging with QR codes that redirected TikTok buyers to my eCommerce store, bypassing TikTok shop fees and captured 100% of the margin on repeat orders.
Launched and optimized a multi-channel traffic strategy across Facebook, Instagram, TikTok, Blogs, and YouTube, all routed directly to the DTC storefront: www.freezeduptreats.com
Reduced CAC to near zero through organic video content, while boosting AOV from $9–$15 to $60–$75 by creating product bundles and offering free shipping at $30+. (See video examples below.)
Category-Wide Shakeup & Strategic Closure:
Shut down after a deep review of unit economics. Ice cream SKUs tied up machines for 80+ hours per batch, vs. just 30 mins for candy, capping scale. In parallel, Mars launched Skittles Popped, revoked reseller pricing, and triggered a category-wide cease & desist, which ultimately limited future growth and margin.
Below are marketing assets built around intentional strategies to boost AOV, drive repeat purchases, and maximize retention.
Frankie’s Sugar Delivery (36s)
This 36-second video was designed to aggressively boost AOV by
driving $30+ multi-bundle purchases through a Free Shipping offer
The Offer:
Rolled out free shipping on $30+ orders to lift AOV and create an easy “yes” around bundle purchases.
Created themed bundles like Caramel Lovers, Nothing But Taffy, Easter Bundles, and more. This gave customers a reason to buy more than one
(and not just more of the same)
The Results:
Increased AOV from $9–$15 to $60–$75 by converting single-bundle buyers into multi-bundle orders.
🍭 “Frankie’s Sugar Rush Sales Copy”
🍬Frankie doesn’t wait in line.
He gets the goods dropped at his door fast. 🍬🚚
Whether it’s midnight munchies or a mid-day sugar mission, Frankie gets his fix with free shipping on his first bundle.
Be like Frankie and grab yours today.
We built bundles for every craving:
🧈 Caramel Lovers
🐣 Easter Blast
🍓 Berry Everything
☁️ Cotton Candy Dream
🍨 Ice Cream Crunch (Guaranteed not to melt)
And more...
Each one is packed with flavor, and no two bundles are the same. Over 65+ candy varieties and 18+ freeze-dried ice cream flavors. So yeah, you're gonna want more than one.
Your first bundle gets you FREE shipping...
Frankie says don’t stop at just one. Get a second and third to share.
Frankie-approved spots to enjoy your sugar rush:
Beach Days
Road Trips
Poolside Hangouts
Movie Nights
Camping Trips
And More...
👉 Grab your candy bundles at www.freezeduptreats.com
Free shipping + multi-bundle offers satisfied her pregnancy cravings
X-Ray Box (33s)
This concept had two layers: a scroll-stopping video for social
and a QR-powered curiosity funnel via shipping boxes.
The Strategy:
Created a short, scroll-stopping “x-ray” video for TikTok and social to build brand awareness through curiosity.
Added QR codes to every outbound box, turning packaging into a cold-traffic capture tool that funneled nosey scanners straight to the eComm site. www.FreezedUpTreats.com
The Results:
QR curiosity drove clicks, opt-ins, and $13K+ in sales — proving packaging can convert cold traffic into paying customers.
📦 “X-Ray Box Sales Copy"
We added a fun little QR code to our delivery boxes, just for the nosy ones who have to peek. 👀
Because seriously... who wouldn’t want to see what’s inside someone else’s candy box?
In this one? You’ll spot cheeky cherry unicorn turds, pistachio ice cream, and some rainbow crunch puffed-up deliciousness.
But here’s what you really get to choose from:
🍦 18+ freeze-dried ice cream flavors, guaranteed not to melt (except in your mouth)
🍭 50+ flavor-loaded, puffed-up candy creations with 10 times the crunch and zero chewiness.
🚚 Free shipping on all orders over $30, anywhere in the U.S.
So tell me... Who’s next in line to satisfy their sugar addiction?
I mean, guilty pleasure. 🥰
👉 Get yours at www.freezeduptreats.com
Ice Cream Ad
That Didn’t Melt
This was a spring offer cold-traffic ad that delivered high CTRs, low CPCs,
and validated offer-market fit from a cold start with a brand-new pixel.
The Strategy
Targeted dessert lovers on Facebook and Instagram with curiosity-driven creative
(“Ice Cream That Never Melts”) to drive clicks from cold traffic.
Launched to a brand-new pixel on a fresh eComm site, optimizing daily as data rolled in.
The Results:
The ad generated 97 likes, 16 comments, and 25 shares.
Spent $137.55 → 1,176 clicks ($0.21 CPC), 477 LPVs ($0.29 per), driving 17 purchases with AOV $60+
🍨 “Selling Ice Cream to Cold Traffic”
🍓 Ice Cream That NEVER Melts? 🍦
Spring is here, and so is the perfect ice cream treats GUARANTEED no drips, no mess, just delicious crunch!
Now you can enjoy EXTRA creamy freeze-dried ice cream in the heat without the hassle:
✅ No Freezer Needed
✅ No Melting Messes
✅ Extra Creamy Ice Cream Flavor — Now with a CRUNCH!
🎉 5 Fan-Favorite Flavors 🎉
🍪 Classic Cookies & Cream
🍮 Caramel & Pralines
🍓 Vanilla Strawberry Swirl
🌊 Sea Salt Caramel
🌿 Mint Chocolate Chip
18+ total flavors to choose from!
🥛 Lactose-Free Friends, We Got You!
🥜 Lactose-Free Peanut Butter Fudge Swirl
🍫 Lactose-Free Chocolate Ice Cream
🍪 Lactose-Free Cookies & Cream
🌈 Lactose-Free Rainbow Sherbet
🍦 Take Ice Cream Anywhere!
🏖️ Beach days — no melted mess!
🛣️ Road trips — no cooler needed!
🧃 Lunchboxes — perfect school treat!
🏕️ Camping, hiking, even space travel!
🧊 SPRING SALE — 15% OFF! 🔔
Use Code: FREEZEOFF15 (Limited Time Only!)
📦 We Ship Nationwide — Grab Your Bags Today!
👉 Order here: www.freezeduptreats.com
Referred by a friend who first bought
from the ad for lactose-free Ice Cream
From Rejected to
Repeat Customers
I used QR codes to capture post-sale traffic from TikTok. When labels were rejected, I submitted a compliant version, but kept shipping the originals to turn buyers into repeat customers.
The Problem:
TikTok blocks sellers from seeing customer emails and phone numbers. With the 2024–2025 U.S. ban making headlines, I realized that if the platform vanished overnight,
I would lose access to my TikTok customer base and have no way to reach them.
The Solution:
I added QR codes directly to the product packaging to transition anonymous TikTok buyers into my own first-party database. This strategic move allowed me to also bypass TikTok Shop seller fees and capture 100% of the profit on repeat orders.
Peep Free & Clean
Founder & Operator / UTAH / 2020 - 2024
Started a pressure washing business in 2020, launching at the
height of COVID demand for sanitization. Grew into a full-service
operation serving both residential and commercial accounts.
Business Operations:
Built the business from scratch and scaled from a solo operation to a 3-truck, multi-crew service with consistent seasonal demand and 45+ jobs monthly at peak. Average job ranged from $800 to $3,500 and average $96,000+ per month.
Created full-service SOPs to ensure quality and safety across house washes, chemical usage, roof treatments, window cleaning, screen deep cleans, and soft wash vs. pressure systems.
Tracked and maintained a high repeat/referral rate through seasonal service reminders, loyalty offers, or word-of-mouth.
Built a simple hiring + training SOP to onboard new crew members with consistent service standards.
Improved crew efficiency with optimized scheduling by location, reducing fuel and labor hours per job.
Marketing & Growth:
Used slapstick humor and scroll-stopping video ads (like the “Toilet Cannonball”) to build trust through brand recall, establish a warm local audience, and lower cost per lead which increased revenue.
Created a fully autonomous voice AI named “Brittney” to handle inbound calls and never miss an opportunity. AI Brittney booked all estimates and triggered automated reminders for upcoming appointments.
Partnered with local businesses to cross-promote services and drive community trust
Tracked and converted leads using a full CRM system, automating appointment flows, reminders, and follow-ups to maximize bookings and reduce no-shows.
Shot and shared real job videos across Facebook, Instagram, TikTok, YouTube, and blogs to generate leads, build trust, and drive word-of-mouth through consistent brand presence.
Successful Exit:
In June 2024, I was blown off a two-story home and broke my wrist, requiring a plate and 13 screws. Closed out the end of 2024 with a successful exit, selling off accounts, trucks, and equipment to a direct competitor.
Toilet Cannonball
Top-of-funnel campaign designed to grab attention, build brand familiarity,
and lightly introduce core services in a fun memorable, unexpected way
The Strategy:
Used humor and shock value to stop the scroll — kicking off with a splashy “cannonball” before cutting to service visuals and a clear CTA.
Targeted local homeowners and commercial clients to stay top of mind and establish market familiarity.
Viewers who watched at least 50% were added to a warm audience for retargeting with direct service ads.
The Results:
The video created strong brand recognition across the county. Most inbound leads mentioned “the toilet video,” which built trust and lowered CPL on the retargeted service ads that followed.
TOF introducing Peep Free & Clean's core services.
www.peepfreeandclean.com
🧽 “Cannonball Campaign: Top-of-Funnel Fun”
💥 Cannonball Season is Here!
We don’t just splash kids. We give your whole house a bubble bath.
From streak-free windows to sparkling siding and pressure-washed driveways,
we clean it all… and we clean it right.
📍 Serving residential and commercial clients. Licensed and insured.
📞 Call or click to get your FREE estimate and get your home sanitized today.
Screens and Windows
This video was designed to expose a major quality gap in the
local market: 95% of competitors skipped the screen cleaner
The Strategy:
While most companies just brushed the dirt off of the screens, we used a pro-grade screen washer that deep cleaned them and made it obvious on camera.
Customers who saw the video often called other window cleaners to ask, “Do you use one of those screen washer things?” Or they mentioned that their current window company did not use one, and that was enough to make the switch.
The Results:
We charged $10 per screen, and because people saw the difference,
the screen up-sell felt like a no-brainer.
It positioned Peep Free & Clean as the premium choice, increased our average ticket, and turned window shoppers into booked customers.
Window & screens sales page.
www.peepfreeandclean.com/window-washing-services
🪟 "Window Cleaning Copy: Screens and Windows"
Hey Neighbors, Want Your Screens THIS Clean?
We don’t just lightly brush screens we use a professional-grade cleaner, biodegradable, and pet-safe cleaning solution to leave your screens spotless and safe for your whole family.
But we don’t stop there.
We clean your windows inside and out, scrub every track, wipe down frames, and ensure everything shines like new with no grime, no streaks, no worries.
✅ Residential and Commercial
✅ Licensed and Insured
✅ Free Estimates
Call or click to schedule today and let’s get those windows sparkling clean.
Rob was blown away by the amount of dirt removed using our screen washer
Whole Home Bubble Baths
This ad flipped a mental switch for homeowners, calling out the irony
of protecting their cars while ignoring their biggest investment.
The Strategy:
Hit hard psychology: We tapped into the subconscious disconnect where homeowners gladly pay $30+ per month to protect a depreciating asset (their car), while overlooking the one that actually builds equity and long-term value: their home. This shifted their thinking from “just cleaning the house” to actually protecting a high-value asset, and gave more weight to the importance of regular home bubble baths.
Framed the service as a quality-of-life upgrade. Beyond curb appeal, we emphasized the overlooked health benefits of a clean exterior: fewer allergens, less buildup of mold and mildew, and the removal of spider webs, wasp nests, and grime. It wasn’t just about looking better. It was about breathing easier, feeling safer, and enjoying your home more.
The Results:
Sparked immediate awareness and reframed exterior cleaning as overdue maintenance, not cosmetic fluff. It drove homeowners to reevaluate their property care and positioned us as the smarter, long-term choice for home upkeep.
Drove high-intent inquiries. The messaging resonated, positioned us as the trusted choice for homeowners who now viewed exterior cleaning as smart, proactive home care.
Pressure washing sales page.
www.peepfreeandclean.com/pressure-washing-services
"✨ Give Your Home a Bubble Bath Sales Copy"
Hey Neighbors,
Think about it. You wash your car and safely tuck it away in your garage, yet your most valuable asset, your home, sits out exposed taking on dirt, grime, and weather year-round.
It’s time to give your home the bubble bath it deserves.
Our professional soft wash doesn't just boost curb appeal. It removes allergens, washes away spider webs, wasp nests, and grime, protecting your investment and creating a cleaner, healthier environment for your family.
We clean it all:
🏠 Homes
🚗 Driveways
🌞 Solar Panels
🪴 Patios, Gazebos, Roofs, and more!
✅ Licensed & Insured
✅ Residential & Commercial
Click to request your FREE estimate today or call now, and let's get your home sparkling again.
Tamara referred her sellers and
buyers to maximize property value
Peep Free Privacy Window Tint:
Block the Heat, Keep the View
This visual demo was built to shift homeowner thinking. Instead of blinds and blackout curtains, we offered a sleek, permanent window tint that blocked heat, lowered bills, and restored privacy without sacrificing the view.
GTM Strategy: Offline-to-Online Bridge
I dropped these "Someone has been peeping on you" flyers onto doors as a deliberate pattern interrupt to trigger an immediate psychological response. The QR code bridged that physical curiosity into a digital proof-sequence, landing prospects on a page where my privacy and heat-gun videos closed the sale before I even spoke to them. This wasn't just a marketing flyer; it was an engineered acquisition engine that turned front doors into traceable, high-intent customers.
The Retargeting Strategy:
Filmed a walkaround demo that showed full daytime privacy in action. Viewers couldn’t see inside from the outside, but once the door opened, only faces appeared. The interior stayed hidden until I stepped inside, where it was fully visible and filled with natural light. From the inside looking out, visibility was completely clear.
Shot a second video using a heat gun to demonstrate real-time heat rejection. As sunlight hit the exposed floor, temperatures jumped into the 100s. The section protected by the tinted glass stayed in the 70s, proving immediate impact on heat transfer
Used both videos to drive awareness and demand for Peep Free’s tint service. Cross-sold tinting to existing exterior cleaning clients, and upsold window cleaning, screen service, and house washes on tint-only jobs.
The Results:
Attracted high-intent leads from homeowners seeking privacy, energy savings, and a cleaner aesthetic — especially those on corner lots or with full-exposure windows.
Reframed the conversation from “Do you want tint?” to “Why live behind blinds and pay higher utility bills?” The shift positioned us as the smarter long-term option for modern home comfort.
Boosted average order value by upselling exterior cleaning on tint installs, and introducing tint as an add-on for customers who originally came in through pressure washing.
Window tinting sales page.
www.peepfreeandclean.com/window-tinting-services
This video gave skeptical buyers clear visual proof. The heat gun showed instant contrast between tinted and untinted areas, creating urgency and building trust without needing extra explanation.
"✨ Give Your Home Full Privacy And Save Money"
Hey Neighbors,
You paid for the view. Don’t cover it up.
Peep Free Tint keeps your home cool, clear, and private — blocking up to 95% of UV rays while keeping nosey neighbors out.
✅ Full privacy during the day
✅ Reduce heat and cooling costs
✅ No more blackout curtains or closed blinds
✅ Enjoy your view again
Call today and get a free in-home quote — or bundle tinting with our full window or exterior cleaning packages for extra savings.
BRITTANY 24/7
Autonomous Voice Ai
Created a fully autonomous voice assistant to eliminate the scalability bottleneck of human-led administration. By integrating custom AI workflows, I replaced the need for a $75K full-time hire while ensuring 24/7 response times and zero missed revenue
The Problem:
Revenue Leakage: Missed inbound calls directly resulted in lost
customer acquisition opportunities.
The Solution:
Built a fully autonomous voice assistant that answered 24/7, booked estimates, and triggered reminders — keeping the calendar full.
Brittany AI handled the work of a $75K hire without breaks,
missed calls, or extra overhead.
Want to meet BRITTANY?
Call her. She’s live right now.
385-993-5051
B2B SaaS
Co Founder & CEO / GLOBAL / 2014 - 2020
Martech / SalesTech
Built a MarTech ecosystem from initial concept to a 7-figure acquisition.
I directed a 70+ person development team and engineered a high-margin reseller channel of 100+ resellers with a $2,500/mo minimum commitment per reseller to drive scale across a global user base of 10,000+ paying customers
Business Operations:
Co-founded and scaled a marketing automation SaaS platform from MVP to over 10,000+ paying users across 20+ applications. Handled product development, hiring, internal systems, support, and customer success.
Developed a Messenger-based CRM for personal Facebook profiles. Features included tagging, message scheduling, friend purging, group segmentation, and color-coded pipelines to manage buried DMs.
Built and led a 200-person early user focus group to gather feedback for market validation, QA, and continuous UI/UX improvements.
Produced onboarding content, explainer videos, and guided walkthroughs to reduce user friction and help convert trials into long-term subscribers.
Marketing & Growth:
Led go-to-market strategy for a full-featured SaaS platform with pricing from $47 to $997 per month. Oversaw funnel creation, onboarding flows, and affiliate program development.
Designed the entire customer journey, including opt-ins, one-time offers, upsells, email drip sequences, and trial-to-paid nurture flows. Reduce churn by 30 percent
Created a proprietary Facebook outreach system to power outbound marketing for SMBs. Integrated CRM tools included SMS, email, voicemail drops, and IVR.
Drove user growth by developing partnerships and reseller partner channels across 20+ connected applications and service verticals.
Successful Exit:
Successfully exited through a 7-figure acquisition. Remained temporarily to ensure a smooth handoff of the tech stack, customer operations, and internal teams.
Chirply Automation CRM
Most businesses struggle with follow-up. Juggling daily tasks, calls get missed and clients slip through
the cracks. Without systems to stay top-of-mind, re-engagement and nurturing rarely happen.
Chirply automation solved that. An all-in-one automation platform designed to help business owners
stay connected, respond faster, and build better client relationships without hiring more staff.
Who It Was Built For:
Local service businesses (roofers, landscapers, plumbers ETC)
Sales teams needing automated follow-up workflows
Marketing and lead-gen agencies
Real estate agents / Loan officers
Challenges Faced:
Tried selling to everyone but the message was too broad and didn’t resonate with anyone.
Focused too much on features instead of the core benefits that mattered.
Struggled to communicate the real-world value to overwhelmed small business owners
The Big Shift That Saved Chirply Automation:
Niched down into real estate and focused entirely on their pain points instead of trying to speak to every business.
Most agents struggled to generate leads and had no consistent follow-up system.
Built a full lead-gen training program to help agents get buyers and sellers using Facebook and Google ads called The Secret Sauce and Real Estate Ads Mastery.
Once leads started flowing and agents were overwhelmed, I positioned Chirply as the tool to engage leads fast and stay top of mind until that buyer or seller was ready.
Lowering the Learning Curve to Boost Signups
This video walked users through how to build an autoresponder in minutes, showing
how easy it was to start using Chirply automation and turned demos into subscribers.
Once I proved the success of niching into real estate, I duplicated the process and applied it to roofers, plumbers, landscapers, window washing companies, and more. Every small business struggled with generating leads and staying in touch. The Secret Sauce marketing playbook was universal — and Chirply became the solution for immediate engagement and long term follow-up, reducing stress and increasing revenue through stronger customer retention.
Chris, and Chad, share how the Secret Sauce system and Chirply automation
helped them generate leads faster, close more deals, and reclaim their time.
VIP - Videos In Print
Augmented Reality
Before TikTok. Before Reels. Before video was everywhere
VIP was created to help real estate agents turn regular print into powerful first impressions. Buyers could scan a flyer, business card, thank-you card, or sign
and instantly watch a personal video — no awkward calls, no pressure,
just connection and trust through video.
Who It Was Built For:
Real estate agents
Loan officers
Challenges Realtors Faced:
Buyers were often hesitant to call because they didn’t want to talk to an agent
they just wanted info on the home and a video tour.Agents had no way to stand out in a sea of generic flyers and postcards
they all looked and sounded the same.
What VIP made possible for Realtors:
Turned static print into lead-capturing video experiences.
Let agents say hi on camera, build trust, and walk buyers through the home.
Delivered video through flyers, signs, business cards and more — using just a phone.
Gave buyers the info they wanted without needing to talk to someone yet.
Created curiosity, sparked emotion, and drove action… all from print to video.
Testing for Market Fit in Real Time
Before launching VIP, I posted early demos like this one into real estate groups on Facebook to gauge interest, clarity, and market fit. I was watching how people reacted, what confused them, and where I needed to simplify the message. This was about finding the right language, angle, and moment of click — when someone goes,
“Ohhh… now I get it.
This was one of the positioning videos for VIP
It was designed to create curiosity, not explain the product. By using a familiar real estate setting, a yard sign in front of a home, the video made agents stop, pay attention, and want to learn more about VIP.
Genius Messenger CRM
For Facebook
Facebook Messenger was where the conversations were happening, but there was no system behind it. Leads went cold, follow ups were missed, and sales died inside inbox chaos.
Genius Messenger CRM solved that by turning Messenger into an organized sales
workspace where businesses could label contacts, segment conversations,
automate follow ups, and actually scale outreach without losing deals.
Who It Was Built For:
Online coaches and course creators
Small business owners
Real estate agents / Loan officers
Consultants and service providers
Anyone closing deals or building relationships inside Facebook Messenger
Challenges Businesses Faced:
No way to organize Facebook Messenger conversations
No labels, tags, or notes to track who was who
Important conversations buried and forgotten losing sales
No visibility into lead status, intent, or follow-up history
Impossible to scale outreach or nurture relationships manually
What Genius Messenger CRM Made Possible:
Turned Facebook Messenger into a full structured CRM
Labeled and tagged conversations by lead type, intent, or relationship
Added internal notes so teams knew context before replying
Created custom sales pipelines inside Messenger itself
Enabled automated broadcast messaging to segmented groups
Automated follow-up and outreach without losing the personal feel
I identified friction, designed the solution, and turned chaos into a system
people could actually scale their business without constantly losing sales.
This wasn’t about building another software tool. It was about fixing a broken workflow inside a platform millions of businesses were already using every day.
This video was part of the go-to-market strategy for Genius Messenger,
designed to introduce the core problem and solution at the top of the funnel.
To accelerate subscribers, I created a free
Facebook Messenger Scripts playbook.
This wasn’t just a lead magnet. It functioned as a qualification layer.
Anyone opting in was already selling, or actively trying to sell, inside Messenger.
As users applied the scripts and increased their DM conversations, it exposed
the exact problem Genius Messenger was built to solve. Message overload,
no organization, no follow-up system, and deals slipping through the cracks.
Hear from Brandon and Tamal, who used the Genius Messenger system to manage high volumes of Messenger conversations and convert them into revenue. Brandon closed his first $1,000 monthly client. Tamal increased ClickFunnels affiliate signups and trial conversions.
SaaS Partner
Reseller Program
As interest in the products grew, I kept getting asked for an affiliate link. But instead of sending traffic to a central site for a cut of each sale, I created a high-leverage reseller partner program that scaled to over 100 resellers.
Who The Reseller Program Was Built For:
Online coaches and consultants
Agency owners and freelancers
Course creators and community leaders
Anyone selling one-time offers and no built-in recurring revenue
How The Reseller Program Worked:
Resellers paid a flat monthly fee for access to bundled accounts, even if they made zero sales. Minimum reseller package started at $2500 MRR.
They could package the tools however they wanted within MAP pricing rules
I provided all backend support, product updates, and software stability
Why It Worked For Them:
Gave them true ownership of a sellable SaaS product they didn’t have to build
Created recurring revenue MRR streams they fully controlled
Freed them up to focus on selling while I ran everything behind the scenes
The reseller model gave me instant distribution
Partners brought their own audiences, Facebook groups, email lists, client
bases, expanding reach and keeping the brand in front of new customers.
As similar tools started popping up, the program helped grow market share
and pushed the brand into new regions, including international markets.
Robert signed up and had 10 paying clients within a week. Six months
later, he was at 87+ recurring subscriptions. Russ added the offer to his
marketing agency and passed $2700 in MRR in his first month.
Titan Landscaping
& Construction
Founder & CEO / 1997 - 2014 Utah & Wyoming
Built a $3M+ annual service operation spanning Utah and Wyoming from
the ground up. Managed 40+ staff and a 10-truck fleet to deliver high-end landscape construction projects ranging from $50k to over $250k.
Business Operations:
Bootstrapped Titan Landscaping into a $3M/year operation with 10 trucks and 40+ employees serving clients across Utah and Wyoming
Specialized in high-end outdoor construction including custom stonework, water features, and putting greens, with projects ranging from $50K–$250K
Landed a major builder contract to landscape 7,000+ homes throughout Wyoming, including Rock Springs, Gillette, and Cheyenne, during the 2005 2008 oil boom while still managing Utah operations
Coordinated daily with builders across multiple cities to align labor, supply chains, and deadlines
Developed real estate flipping arm during off-season to retain top crews and generate consistent winter revenue. Became a licensed real estate agent to eliminate 6% commission costs and keep 100% of the profit on in-house flips
Marketing & Growth:
Advertised in Salt Lake Tribune and physical Yellow Pages before digital search took hold long before social media was ever a thought
Designed service flyers and had crews hand-deliver them around existing clients to build dense, route-optimized neighborhoods
Saw a shift with online channels and claimed early Yahoo Local and Google listings in 2005 as they launched, gave a massive leg up ahead of the competition
Successful Exit:
Successfully exited through a 2014 acquisition by TruGreen LandCare. managed the full transition of all operations, to ensure a seamless transfer
of ownership.
